Chicago Trubune Twitter Presence and Photography
The Chicago Tribune has a very lively presence on twitter. With an average of three posts a day they keep their adoring public very informed on current events. Their style of post is very appealing, they use a click bait technique by showing a dramatic or appealing image mixed with a sneak peek at the article giving the audience just enough of a sample to make them buy the whole box. It is nearly impossible to avoid clicking the link and being consumed by their eloquent editorials and high resolution photographs. They have been named one of Chicago's leading newspapers for a reason.
Twitter not only keeps the audience updated but it also functions as further bait for their corporation. Just by clicking the link to an article you have supplied the tribune with money from advertisements however, upon searching around their web page you notice that certain articles and editorials are only available with subscription to the news site. Even more clever they use the foot in the door phenomenon all throughout this process because now that you have read the twitter post you are more likely to click on and read the full article, causing you to be more likely to find the inaccessible features which finally leads you to their subscription page. They cunningly appeal to logos by making the first four weeks 99 cents. This is a logos appeal because the first thought that comes to mind is "well it is only a few dollars and i will be able to access all the content". True enough, until 5 years later when you have paid hundreds for member content. A very clever and well manipulated business practice that has no doubt made them tons of profit.
Twitter not only keeps the audience updated but it also functions as further bait for their corporation. Just by clicking the link to an article you have supplied the tribune with money from advertisements however, upon searching around their web page you notice that certain articles and editorials are only available with subscription to the news site. Even more clever they use the foot in the door phenomenon all throughout this process because now that you have read the twitter post you are more likely to click on and read the full article, causing you to be more likely to find the inaccessible features which finally leads you to their subscription page. They cunningly appeal to logos by making the first four weeks 99 cents. This is a logos appeal because the first thought that comes to mind is "well it is only a few dollars and i will be able to access all the content". True enough, until 5 years later when you have paid hundreds for member content. A very clever and well manipulated business practice that has no doubt made them tons of profit.